Retail and shopping is in turmoil, and its creating headaches for retailers and manufacturers alike. After decades working in the consumer goods industry, I now dedicate my time to helping companies and professionals in retail and consumer goods respond and thrive to these challenges.
I’m an author, consultant, trainer, speaker and business leader. I’ve worked in the consumer goods industry for all of my working life. After a line management career spanning 17 years and three continents, covering diverse roles from Sales Representative to Sales and Marketing Director, I redirected my energy and enthusiasm toward founding engage, a global management consultancy that leverages the power of a unique vision of consumer marketing, shopper marketing and customer management to deliver better brand returns.
As the Global CEO of engage,together with my fabulous team we deliver unique insight, thinking, and robust development solutions that transform sales and marketing teams for many of the world’s leading consumer goods companies. We’ve worked with lots of different clients: Sony, Danone, PepsiCo, GSK, Philips, Coca Cola, Unilever, Kimberley-Clark, Yum! and 7-11 to name but a few. In fact, we’ve had the privilege of being able to serve over a hundred corporations in many different parts of the world.
My aim is to share our thinking and solutions with as many people as possible, which I do through engage, this blog, and many seminars and conferences around the world. In addition, my first book – The Shopper Marketing Revolution – which I have co-authored with my business partner, Toby Desforges – was published in 2014.
If you need a team which can handle today’s world of disruptive retail, contact me now.